Why your Meta CAC just doubled — and the 4 levers that fix it
The recent attribution shifts changed everything. Here's the playbook we're using to stabilize CACs.
#1 Performance Agency 2025
We don't just market.
We don't just market.
We Convert.
A full-stack digital marketing agency engineering growth for ambitious brands. From pixel to profit, we build systems that compound revenue — not vanity metrics.
4.9/5 from 280+ clients
Trusted by founders & marketing leaders
0%
Avg ROI delivered
0K+
Qualified leads
$0M+
Ad spend managed
Revenue Pipeline
LIVE$842,510
↑ 38.2% vs last month
+312% CTRMeta Ads
12.4K LeadsThis quarter
4.8% CVRLanding pages
3.2x ROASPaid media
SEO #1Top rankings
+89% EngagementSocial
Trusted by category-defining brands
NORTHWIND
ACME CORP
LUMEN
ASTERIA
NOVEX
HARBOR & CO
VANTA
FIELDSTONE
NORTHWIND
ACME CORP
LUMEN
ASTERIA
NOVEX
HARBOR & CO
VANTA
FIELDSTONE
The challenge
Marketing is broken.
Marketing is broken.
We fix the leak.
Most agencies sell hours. We sell outcomes. Here's what's quietly killing your growth — and how we engineer it back.
Rising acquisition costs
CACs have tripled in 5 years. Generic creative and broad targeting drain budgets fast. We rebuild your funnel for unit economics that actually work.
Fragmented stack & teams
One agency for ads, another for SEO, a freelancer for design. The handoffs cost you months. We're a single team, fully integrated, end-to-end.
Vanity over revenue
Likes don't pay payroll. We obsess over pipeline, MQLs, ROAS and LTV — and we report on the metrics your CFO actually cares about.
Our method
Four steps. Zero fluff.
01
Diagnose
Deep audit of your funnel, brand, market and analytics. We surface what's leaking.
02
Strategize
A 90-day growth blueprint with channel mix, creative angles and clear KPIs.
03
Execute
Design, build, launch. Our pod ships campaigns and assets in days, not quarters.
04
Scale
Weekly experiments, ruthless optimization and reinvestment in what compounds.
What we do
Services that ship revenue.
Website & App Dev
High-performance, conversion-engineered websites and native apps built to scale.
Learn morePerformance Marketing
Paid media across Meta, Google, TikTok and LinkedIn — measured to the cent.
Learn moreBrand & Social
Influencer programs, organic social and brand systems that build cultural relevance.
Learn more
Case studies
Receipts. Not promises.
Let's build the next chapter.
Free 30-minute strategy call. No decks, no pitch — just a candid look at your funnel and where the biggest leverage lives.
Services
Five capabilities.
Five capabilities.
One growth engine.
Pick a single service or plug us in as your full marketing team. Either way, the standard is the same: ship fast, measure obsessively, scale what wins.
01 — Website Development
Sites engineered to convert.
From marketing sites to ecommerce flagships. We design, build and ship lightning-fast experiences on modern stacks — Next.js, Webflow, Shopify and headless.
- Conversion-rate optimized layouts & copy
- Sub-second load times, perfect Core Web Vitals
- CMS your team will actually enjoy
- Full analytics & experimentation baked in
02 — App Development
Native apps users obsess over.
iOS, Android and cross-platform apps that don't just function — they retain. We architect for product-led growth from day one.
- React Native, Swift & Kotlin expertise
- Onboarding flows tuned for activation
- Push, in-app messaging & lifecycle loops
- App Store Optimization included
03 — Performance Marketing
Paid media that prints.
Meta, Google, TikTok, LinkedIn, YouTube. We build full-funnel campaigns and creative variants weekly, not quarterly.
- Strategy + media buying + creative under one roof
- Server-side tracking & clean attribution
- Weekly creative testing engine
- Transparent dashboards, no black boxes
04 — Influencer Marketing
Creators who actually move product.
From micro to mega — we source, brief, contract and measure creator partnerships with the same rigor as paid media.
- Vetted network of 12,000+ creators
- Whitelisting & spark ad amplification
- Performance-tied compensation models
- Creative briefs that don't kill authenticity
05 — Social Media
Always-on social, run by humans.
A dedicated content pod handling strategy, production, publishing and community — across every platform that matters to your audience.
- Native-first content for each platform
- In-house studio & UGC production
- Community management & DMs handled
- Monthly trend & performance reports
Ready to compound growth?
Book a call. We'll show you exactly where the next 6 months of revenue is hiding.
About Pulse
A studio of operators, not consultants.
Founded in 2019 by ex-startup operators who got tired of agencies that talk more than they ship. We're 42 strategists, designers, engineers and media buyers across 7 cities — building one playbook: outcomes over output.
"Pulse rebuilt our entire growth stack in 60 days. We went from a $2.40 CAC to under $0.95 — and our team finally trusts the numbers."
Sarah ChenVP Marketing, Lumen
The team
People behind the pixels.
Marcus Webb
Founder & CEO
Sarah Chen
Head of Strategy
Diego Rivera
Creative Director
Aisha Khan
Head of Performance
How we work
A method built for momentum.
Week 1 — Listen
Stakeholder interviews, brand & data audit, market deep-dive.
Week 2 — Map
Funnel diagnosis, gap analysis and a prioritized roadmap.
Week 3 — Build
Pod kickoff, asset production, tracking and tooling setup.
Week 4 — Launch
Go-live, daily monitoring, weekly reviews, monthly strategy.
Principles
What we believe.
Outcomes over output
Bias toward shipping
Data > opinion
Brand IS performance
Compounding beats hacks
Radical transparency
Craft matters
Own the metric
Featured work
A story worth telling.
Asteria — D2C Beauty
From $40K MRR to $1.2M MRR in 11 months.
A complete rebrand, new e-commerce flagship, performance pod and creator program. Today, Asteria is the #2 brand in its category — and growing 22% month over month.
Read case studyWant to be next?
We take on a small number of new partners each quarter. Let's see if there's a fit.
Industries
Built for category leaders.
We go deep on a handful of verticals so we bring real pattern recognition — not generic agency thinking — to your problem.
How we help
Different industries.
Different industries.
Same obsession with outcomes.
The problem
D2C brands hitting a CAC ceiling.
Meta and Google costs keep climbing. Creative fatigues in days. Your team is shipping the same three angles on repeat. We rebuild your creative engine and diversify channel mix to break through the ceiling without sacrificing margin.
- 30+ creative variants tested per month
- Channel diversification (TikTok, Pinterest, OOH)
- Retention & LTV programs to reduce CAC pressure
The problem
B2B SaaS chasing pipeline that converts.
Your MQLs look fine. Your SQLs don't. We rebuild the funnel from ICP definition through demo handoff — so sales finally stops complaining about lead quality.
- ICP refinement & account-based targeting
- Demand-gen content engine, not gated PDFs
- Sales-marketing alignment & full-funnel attribution
Trusted partners
Brands we've grown.
NORTHWIND
ACME
LUMEN
ASTERIA
NOVEX
HARBOR
+412%
Average revenue lift
For DTC partners in their first year working with us.
$120M
Ad spend managed
Across Meta, Google, TikTok, LinkedIn and YouTube.
94%
Client retention
Our partners stay because the numbers keep going up.
Your industry. Our playbook.
Tell us where you are and where you want to be. We'll show you the fastest line between the two.
Insights
Field notes from the front lines.
Tactics, frameworks and unfiltered takes from our team. No SEO sludge — just what's actually working in the wild.
The death of the funnel: why 2026's top brands are building loops instead
Linear funnels were a 2010s artifact. The brands compounding fastest right now are designing loops where every customer becomes a distribution channel. Here's how to build one.
Read article
The creator brief template that 5x'd our spark ad performance
Most creator briefs kill authenticity. Ours doesn't. Steal it for your next program.
SEO in the age of AI search: ranking for answers, not keywords
Generative search rewrote the rulebook. Here's how to be the source AI cites.
Brand IS performance: stop pitting them against each other
The data is clear — brands that invest in both grow 2.4x faster. Here's the proof.
The 90-day audit we run on every new partner
Open-source our diagnostic framework. Run it on your own funnel today.
Server-side tracking is no longer optional. Here's why.
Browser-based pixels are dying. If you're still on client-side, you're flying blind.
Contact
Let's talk growth.
Tell us a bit about your project. We respond within one business day — usually faster.
Start the conversation
Message received.
Thanks! A strategist will reach out within one business day.
contact@syka.in
Phone
+91 7569006737
Office
Kukatpally, Hyderabad - India-72
Hours
Mon–Fri, 9am–7pm PT
Live chat
Available right here, bottom-right corner.
FAQ
Common questions.
Most partnerships start with a 90-day sprint, then move into a 6–12 month retainer once we're hitting our shared KPIs. We don't lock anyone into long contracts — if we're not delivering, you can leave.
Project work starts at $25K. Ongoing retainers typically range from $15K–$80K/month depending on scope and channel mix. We'll size the right team to your goals on the first call.
Yes — about 30% of our portfolio is Series A or earlier. We have a smaller "Foundry" pod specifically built for startups under $5M ARR.
Absolutely. About half our work involves embedding with internal teams. We slot in where you have gaps and hand off cleanly when you're ready to bring it in-house.
A live dashboard you own, weekly written summaries from your strategist, and a monthly business review with leadership. No surprises, no black boxes.